Course on Preparing market and customer analyses

Section 1: Market and Customer Analysis [1 hour]

• Define the purpose of market and customer analysis for aviation and defense testing equipment, including its role in understanding demand, reducing uncertainty, and supporting business decisions.

• Identify key market segments, such as aircraft manufacturers, defense agencies, maintenance providers, component suppliers, research laboratories, and certification organizations.

• Examine customer needs through a recurring testing-equipment scenario, focusing on technical performance, regulatory compliance, reliability, safety, integration, procurement cycles, and lifecycle support.

• Organize findings into a basic analysis covering market scope, customer profiles, purchasing influences, competitors, industry trends, and evidence-based conclusions.

Section 2: Final Review

• Review of key concepts

• Future learning directions